Journey of Servotech into the EV Charging Manufacturing Industry
When and how did you decide that Servotech would be venturing into EV charging manufacturing and what were the initial challenges you faced?
Servotech has always been developing advanced technologies in the electrical and electronics industry, manufacturing a wide range of products. In 2021, recognizing the global shift towards sustainable solutions, particularly after the COVID-19 pandemic, we ventured into the EV charger manufacturing market. We observed that the demand for sustainable solutions was rapidly increasing, prompting us to invest heavily in this sector. The EV charger market showed immense potential, not only in India but also across the globe, as the world transitioned towards cleaner transportation alternatives, aligning our expertise with emerging market trends. One of the initial challenges we encountered was the divergence in charging standards, with vehicles still using the GB/T technology despite the standardization of CCS2 connectors. To address this issue, we developed a device capable of charging GB/T vehicles using the CCS2 connector, ensuring compatibility and convenience for users. Facing high import duties for EV charger components from China posed another challenge. To counter this, we initiated local manufacturing operations, aligning with the government’s “Make in India” initiative. Our newly established manufacturing unit, capable of producing 24,000 DC chargers annually, underscores our dedication to scaling operations and meeting the escalating demand for EV charging infrastructure, both domestically and internationally. As we persist in innovating and adapting to market dynamics, Servotech remains steadfast in propelling the sustainable mobility revolution forward.
How does Servotech Power Systems differentiate itself from other EV Charging Station Companies in India, in terms of product quality, innovation, and Customer Service?
Servotech has emerged as a frontrunner in the EV charging industry, showcasing its prowess through a robust R&D team and technologically advanced products. With the potential to lead the EV Charging market, Servotech stands out by prioritizing product quality, innovation, and top-notch customer service. In terms of product quality, Servotech shines by focusing on multiport chargers, integrating servo stabilizers, and emphasizing renewable energy integration. Leveraging our expertise in power systems, we offer cutting-edge solutions that meet the evolving needs of the market. On the customer service front, Servotech goes the extra mile by providing a seamless experience through a dedicated mobile app. This app allows users to locate stations, monitor charging status, and make payments, enhancing convenience and transparency. Moreover, Servotech is proactive in addressing software issues, ensuring a smooth user experience, and reinforcing its commitment to customer satisfaction. Innovation lies at the core of Servotech’s DNA, driving its success in the EV charging market. Continuously pushing boundaries, Servotech leads the way in advancing charging technology, setting new benchmarks for efficiency and reliability while contributing to the widespread adoption of electric vehicles.
How do you see the growth potential of the Indian EV market in the next decade, given the government’s policies and incentives, consumer preferences, and environmental concerns?
With India projected to witness 1 crore EV sales annually and the sector poised to create approximately 5 crore jobs by 2030, the growth potential of the EV market is indeed immense, signaling an exponential trajectory over the next decade. Key initiatives led by the Ministry of Heavy Industries and the Automobile Industry are driving sustainable growth in the Indian EV industry. The government’s FAME initiative, providing subsidies, reduced GST rates, and income tax deductions on loan interest, has incentivized consumers to embrace EVs. Additionally, various state governments offer financial and non-financial incentives, contributing to increased demand and supply of EVs nationwide. Consumer preferences towards EVs are increasingly driven by concerns about the environment and sustainability. EVs offer a cleaner and greener alternative, aligning with the values of eco-conscious consumers who prioritize reducing their carbon footprint. Additionally, the environmental impact of EVs extends beyond emissions reduction to include benefits such as decreased noise pollution and conservation of natural resources, further enhancing their appeal to environmentally-conscious consumers. Overall, the shift towards EVs reflects a broader societal trend towards sustainable transportation solutions and a greener future.
What are the main challenges and opportunities for EV charging station manufacturers in India, especially in terms of infrastructure, regulations, and competition?
To increase the penetration rate of EVs, we must address existing challenges and introduce innovative ideas and techniques to overcome barriers. Several factors contribute to the slow adoption of EVs, such as range anxiety and a lack of charging infrastructure. Advancements in battery technology are continuously extending the range of EVs and alleviating concerns about running out of power during journeys. The expansion of charging infrastructure, especially in metropolitan, cosmopolitan, and tier-1 cities, along with electrification efforts on major highways, enhances the accessibility and convenience of charging stations. The lower maintenance and running costs of EVs compared to petrol/diesel vehicles further subsidize the buying cost. While there are apprehensions about battery replacement costs, EV batteries typically come with an 8-year warranty. Additionally, collaborations between the public and private sectors are fostering the development of smart charging solutions, ensuring efficient energy use and cost-effective charging options. These concerted efforts aim to accelerate the adoption of EVs and facilitate the transition to sustainable transportation.
How do you measure the impact and value of Servotech’s products and solutions on the environment, society, and economy of India?
Measuring the impact and value of Servotech’s products and solutions on the environment, society, and economy of India requires an approach considering both quantitative and qualitative factors. Servotech’s initiatives, such as the solar-powered EV charging carport, play a pivotal role in integrating renewable energy sources into charging solutions, contributing to sustainable energy practices. Societally, Servotech’s efforts lead to job creation, particularly in sectors related to manufacturing, installation, and maintenance of charging infrastructure. Economically, Servotech reduces India’s dependence on imported oil by encouraging the use of EVs while boosting domestic manufacturing through its production operations. However, precise measurement of these impacts is challenging due to factors such as consumer behavior and government policies, necessitating careful analysis to isolate Servotech’s contributions. Nonetheless, Servotech’s dedication to innovation and sustainability positions them as a significant player in India’s EV ecosystem, with the potential to contribute meaningfully to a cleaner environment, a more sustainable society, and a stronger economy through continued development and expansion efforts.
What advice would you like to give to a student currently in engineering college looking forward to making a career in the EV industry?
As the Founder & MD of Servotech, I would offer the following advice to a student currently in engineering college looking forward to making a career in the EV industry
1. Develop a strong foundation in core engineering principles
2. Stay updated on the latest advancements
3. Focus on developing relevant skills
4. Build a network of connections
5. Consider specializing in a particular area
6. Embrace innovation and sustainability
Remember, the EV industry is a rapidly growing and exciting field with immense potential to revolutionize transportation and contribute to a sustainable future. By equipping yourself with the necessary knowledge, skills, and network, you can position yourself for a successful and fulfilling career in this dynamic sector.
I encourage you to actively pursue your interest in the EV industry and leverage the opportunities available to you. If your passion aligns with Servotech’s values and vision, we would be happy to consider you for potential future opportunities within our organization.